As Technologies Evolve, Opportunities Abound for Beauty Brands

In the beauty industry, the demand for greater personalization was on an upward trajectory well before the COVID-19 pandemic. And the technology that facilitates personalization — such as virtual try-on — has been around a long time, too. For Sampo Parkkinen, chief executive officer and cofounder of AI and AR beauty technology provider Revieve, there were several questions that needed […]

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Alicia Keys’ New Lifestyle Beauty Brand Designed With ‘Me Time’ in Mind

There was no way Alicia Keys’ voice in the beauty industry was going to be like anyone else’s. “I have sat with so many people,” the Grammy winner told Beauty Inc, explaining that landing Oakland, Calif.-based E.l.f. Beauty as a partner for Keys Soulcare, her community-first, clean, cruelty-free “beauty lifestyle” line launching Dec. 3, “felt natural — the right energy, […]

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The Best Past Looks From Bette Midler and Heidi Klum’s Infamous Halloween Parties

For Bette Midler and Heidi Klum, Halloween festivities involve picking up the graveyard shifts. The two’s notorious annual Halloween parties — Midler’s Hulaween Benefit, and Klum’s Halloween party — dominate the holiday’s nightlife scenes, both for the duo’s extraordinary getups and the A-listers they attract. Klum, for example, demonstrates total mastery of prosthetic makeup. Past costumes run the gamut from […]

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