Alicia Keys’ New Lifestyle Beauty Brand Designed With ‘Me Time’ in Mind

There was no way Alicia Keys’ voice in the beauty industry was going to be like anyone else’s. “I have sat with so many people,” the Grammy winner told Beauty Inc, explaining that landing Oakland, Calif.-based E.l.f. Beauty as a partner for Keys Soulcare, her community-first, clean, cruelty-free “beauty lifestyle” line launching Dec. 3, “felt natural — the right energy, […]

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EXCLUSIVE: Emily Ratajkowski Joins Loops Beauty as Partner, Creative Director

Beauty is getting a new celebrity player: Emily Ratajkowski. The celebrity now has a minority stakeholder in Loops Beauty, the skin-care brand that launched prior to the onset of the coronavirus pandemic. The brand also named Ratajkowski creative director; her first job being shooting the company’s new campaign, featuring herself. “Out of all major skin-care deals, this can really take […]

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