As Technologies Evolve, Opportunities Abound for Beauty Brands

In the beauty industry, the demand for greater personalization was on an upward trajectory well before the COVID-19 pandemic. And the technology that facilitates personalization — such as virtual try-on — has been around a long time, too. For Sampo Parkkinen, chief executive officer and cofounder of AI and AR beauty technology provider Revieve, there were several questions that needed […]

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Americans overestimate income for children from wealthy families: Public also underestimates value of a college degree in mobility

Americans overestimate the future income for children from wealthy and middle-income families, but underestimate that for children from poor ones, finds a new study by New York University sociologists. The research, which appears in the journal Proceedings of the National Academy of Sciences (PNAS), runs counter to popular perceptions, as well as to some previous research, that holds Americans, overall, […]

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Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon, published by Elsevier, evaluates the effect of chocolate packaging design on sensory liking and willingness to purchase. Researchers found that participants expressed stronger emotional associations with the packaging than they did from tasting the chocolate. The study […]

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Exaggerated physical differences between male and female superheroes

Superheroes like Thor and Black Widow may have what it takes to save the world in movies like Avengers: Endgame, but neither of their comic book depictions has a healthy body mass index (BMI). New research from Binghamton University and SUNY Oswego found that, within the pages of comic books, male superheroes are on average obese, while females are on […]

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Visualization strategies may backfire on consumers pursuing health goals

Using visualization as motivation is a common technique for achieving goals, but consumers who are pursuing health goals such as eating healthy or losing weight should use caution when using perspective-based visualizations, a new study has found. Adopting a third-person perspective, by viewing one’s self through an observer’s eyes, may backfire when the goal is not a core part of […]

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What makes people willing to sacrifice their own self-interest for another person? Study’s findings may have troubling implications for ethical behavior

In a new Northwestern University study, researchers show that people are more willing to sacrifice for a collaborator than for someone working just as hard but working independently. “This suggests we’re more likely to share our resources with others when we feel like our lives and work are interdependent with the lives and work of those other people,” said lead […]

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Looking to choose a healthy post-workout snack? Decide early, study says

You’ve just exercised for an hour, tracking the burned calories with a sense of satisfaction. Then comes a choice: munch on an apple or indulge in the chocolatey goodness of a brownie? A post-exercise snack can threaten to undo the gains (or losses) of a workout. But the decision itself may depend on when you make it, according to a […]

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How game theory can bring humans and robots closer together

Researchers at the University of Sussex, Imperial College London and Nanyang Technological University in Singapore have for the first time used game theory to enable robots to assist humans in a safe and versatile manner. The research team used adaptive control and Nash equilibrium game theory to programme a robot that can understand its human user’s behaviour in order to […]

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Sales staff recommend more round-shaped products for obese customers

Despite today’s laws and public attitude against overt discrimination, subtle forms of prejudice are still active in the marketplace — often without our awareness. Previous research has shown that overweight or obese customers can experience less eye contact, friendliness and smiling from sales personnel as well as longer wait times. Findings from a new study suggest that sales workers may […]

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