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When it comes to our eye makeup, the outer corner has always hogged the spotlight, let's be honest. Winged eye shadow or flicked liner have headlined for ages… and we get it, smoky eyes are pretty damn foxy and a cat-eye will never not be a classic. But what about our tiny tear ducts? Or the delicate inner area where […]
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Everyone has that one jacket or pair of shoes or accessory or makeup product that they wear everywhere — for something as low-key as a trip to the grocery store to the most special occasions of the year. For Kristen Stewart, that item is a necklace she's been spotted in more than a handful of times in the months of […]
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We've all been applying our favorite mascaras for so long, we could do it with our eyes closed, right? Scratch that, think of all the smudges. But the point is it's an activity we've done countless times, so we don't need anyone telling us how to nail it, thank you very much. Except… we noticed a video on TikTok that's […]
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Fresh on the heels of its acquisition by Hims, Apostrophe, the direct-to-consumer acne-oriented skin care brand, is launching its first over-the-counter product, a sunscreen. Called ‘Screen SPF 43, the product will be available d-to-c on the brand’s website for $27. ‘Screen was formulated with acneic skin in mind with the help of the platform’s on-staff dermatologists, said cofounder and chief […]
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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Nail innovations didn't stop with matte and crackling topcoats or even magnetic options. Blooming gel nail art is the latest look to sprout from a recent advancement in the industry, alongside 3D jelly — […]
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Fenty Beauty is the most successful celebrity beauty brand, according to a ranking the Cosmetify beauty platform compiled by combining companies’ more recent revenues available with number of years in business, as well as number of followers and hashtag mentions on Instagram. Cosmetify gave each of these factors a score out of 100 before taking an average score to assess […]
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Uoma by Sharon C. Available at Walmart. Prices range from $6 to $24. Sharon Chuter is no stranger to forward thinking, having founded Uoma Beauty and the Pull Up for Change campaign. Her next frontier? Accessibility, which she’s aiming to address with a mass-market sister line to her first beauty brand. “My brand is currently hailed as inclusive, but anyone […]
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Bronzers are one of those products that you can't put down once you start using it. They add warmth and radiance to the skin, even after the summer days are long gone. And they're having an especially major moment right now because TikTok users are raving over a viral hack that allows you to manipulate powder bronzers into cream formulas. […]
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Weeks away from inaugurating their partnership, Ulta Beauty and Target have revealed the brands they will be selling, among other details. Starting next month online and in more than 100 locations, Ulta Beauty at Target will stock an assortment of more than 50 prestige brands. They include Anastasia Beverly Hills, Ariana Grande, BareMinerals, Bumble and bumble, Clinique, Drybar, It Cosmetics, […]
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Thanks for your question. Masturbation, or rubbing your genitals, can be a totally normal part of puberty and life. That said, some people masturbate, and some people don’t. The decision to masturbate (or not) is a personal decision and can depend on lots of different things, including cultural or religious beliefs. Whatever someone decides, it does not mean anything about […]
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