Luxury Developers Tap Into Beauty, Wellness

When New York real estate developers Steve and Lauren Witkoff were working out how to make their luxury condominium 111 Murray in Manhattan’s celebrity-filled TriBeCa neighborhood stand out from the crowd in a market flowing with over-the-top amenities, they started to think about what wealthy Manhattanites actually used.

Bored of golf simulators and other gimmicks, Lauren Witkoff started to brainstorm about her essentials. The answer? Blowouts.

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