Men infuriate partners with ‘selective hearing’ seven times a week, study finds

Ever asked you partner to do something only to come home and find out they haven't?

For many couples, the "I didn't hear you" scenario will be all to familiar.

In fact, new research says that in the course of a typical week, men "won't hear" what their partner is saying on seven occasions.

This equates to 388 times a year in total.

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While woman's "selective hearing" means they were found to not listen to their partners 339 times in a year.

The study was conducted by Scrivens Hearing Care and 2,000 UK adults were polled, with 75% of respondesnts reporting that their partner has "selective hearing."

However, while we all joke about our partners not listening to us hearing aid audiologist at Scrivens, Kirran Saimbi, has warned it could be a sign of something more serious.

She said: "Most of us will have experienced 'selective hearing' – either being the accused or the accuser. But joking aside, 'selective hearing' could be a sign of hearing loss.

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"Left ignored, hearing loss can lead to isolation, depression and there is evidence of a link with dementia."

More than half of adults said they feared their partners "selective hearing" stemmed from hearing difficulties.

Around four in 10 even went as far as to say they "know with certainty" their other half struggles to hear.

Pointing out the importance of hearing tests, Kirran added: "The changes in our hearing are often so subtle and happen over time, that it can be very hard for us to notice the impact it's having on our lives and those around us. That's why regular hearing checks are so important.

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"The earlier we can seek help for hearing loss the better, as it can prevent common side-effects such as social withdrawal and depression.

"Whether or not we suspect our hearing isn't as good as it used to be, regular hearing checks are a good way of monitoring our ear health."

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